ROI-Driven Google Shopping Optimization
Our relationship with you is built on delivering results, and the effectiveness of Google Shopping campaigns is ultimately measured by ROI. Every day, our primary goal is to enhance your ROI by analyzing real data and creating campaigns that drive conversions. Our approach includes:
- Product Feed Optimization
- Keyword and Competitor Research
- Negative Keyword Pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
RankTRA
How Our Google Shopping Services Can Help Grow Your Revenue
Combining Google Shopping Ads with Conversion Rate Optimization (CRO)
The key to a successful Google Shopping campaign goes beyond just making your products visible on Google. While other agencies may simply set up your ads and leave them running, we ensure that your campaigns reach their maximum potential by focusing on conversions.
Achieving optimal results requires more than just attracting clicks—it’s about driving users to take action once they land on your page. For instance, if your current Google Shopping campaign results in a 2% conversion rate, that means out of 100 visitors, only 2 end up making a purchase. Our goal is to improve that rate, ensuring that the majority of visitors who click on your ad are more likely to buy.
Through strategic adjustments in ad copy, feed optimization, and landing page design, we turn clicks into revenue. By combining Google Shopping ads with Conversion Rate Optimization (CRO), we help you maximize the potential of every visitor, ultimately increasing your sales and revenue.
Real Certified Google Shopping Professionals
Get a dedicated team of certified Google Ads and Google Shopping specialists, each with a minimum of 2 years’ experience managing successful Google Shopping campaigns. We leverage our deep expertise to craft the ideal strategy for your business and execute it flawlessly to drive the best results. Our team works closely with you to ensure your Google Shopping campaigns are fully optimized, from product feed to final sale, maximizing your ROI every step of the way.
what you get
What is Included in Our Google Shopping Services?
When you partner with us, you gain access to our full range of Google Shopping and paid search marketing services. These services are designed to optimize every aspect of your online advertising, ensuring you get the most out of your investment:
Shopping Campaign
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Shopping Campaign
Google Shopping Campaign Setup & Optimization
Our experts set up and optimize your Google Shopping campaigns from the ground up, ensuring your products are shown to the right customers at the right time. We fine-tune your product feeds, ad copy, and bidding strategy to maximize visibility and conversions.
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Remarketing services
We help you harness the power of remarketing to re-engage potential customers who have already interacted with your brand but didn’t convert. Through targeted ads, we bring them back to your site to complete their purchase.
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Geofencing ad services
Target customers within specific geographic areas with our geofencing ads. This service ensures you’re reaching local customers who are nearby, increasing the chances of in-store visits or quick conversions.
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Social media ad services
Alongside Google Shopping, we manage social media ads to create a holistic approach to your advertising efforts. We help you reach your audience on platforms like Facebook, Instagram, and more, driving traffic and boosting sales.
Creating Success
What Makes Our Google Shopping Services So Effective?
Matching Product Search Intent at Every Touchpoint
Choosing the right product keywords is just the beginning. We focus on aligning your product listings with the search intent of your target audience. By refining ad copy, calls-to-action (CTAs), and ensuring that your landing pages are optimized for conversions, we drive results that lead to measurable ROI.
Experienced Google Shopping Management
What makes us stand out? Proven results. Our Google Shopping experts have years of experience managing campaigns across various industries. We know what works, what doesn’t, and how to create successful campaigns that boost product visibility and drive sales. The success stories from our satisfied clients speak for themselves.
Google Premier Partnership
As a Google Premier Partner agency, we’re recognized for our expertise and high performance in Google advertising. We get direct access to premium support and resources from Google, providing us with insider knowledge that we use to further optimize your campaigns. This exclusive access ensures that your Google Shopping ads are always ahead of the curve.
The proof is in the numbers
Why Google Shopping Ads Can Bring in Results
38%
Increase in brand awareness for businesses that begin utilizing Google Shopping Ads.
100%
All clicks on the search results page are from Google Shopping Ads. This highlights that relying solely on SEO limits your potential for capturing additional traffic and leads.
82%
Google Shopping Ads lead to higher intent users, with 82% of clicks on these ads being more likely to convert into purchases, giving you better-qualified leads.
FAQ
FAQs about Google Shopping Ads
Looking to learn more about Google Shopping Ads for your business? Browse our FAQs:
Google Shopping Ads are a form of paid search advertisement that appear on Google search results and Google Shopping when someone searches for a product. These ads feature product images, prices, and your business name, making it easier for potential customers to see and compare your products directly.
Google Shopping Ads pull product information directly from your product feed, which you create in Google Merchant Center. When a user searches for a product related to your listings, your ad is shown, displaying an image, product title, price, and your store name, driving highly targeted traffic to your site.
Google Shopping Ads can significantly increase your visibility in search results, drive targeted traffic to your website, and boost conversions by displaying your products in a more visual, eye-catching format. By targeting customers with high purchase intent, these ads tend to have a higher ROI compared to traditional search ads.
To get started, you’ll need to set up a Google Merchant Center account, upload your product feed, and then link it to Google Ads. From there, you can create your shopping campaigns and optimize them for maximum performance. Our team of experts can help you through the entire process and manage your campaigns to ensure optimal results.
